Sony PlayStation 3 Heading South–To Latin America
Posted in: nintendo wii, playstation 3, Today's Chili, xbox 360
This week Sony Computer Entertainment America announced that it would be officially expanding its business to Latin America. The key word is “officially,” because the PlayStation 3–as well as other PlayStation versions–has been available, via import from the United States. However, increasing demand made Sony take another look at the market last year.
With more than 500 million consumers south of the border as a potential market, Mark Stanley, SCEA director and general manager for Latin America, said, “This expansion is the direct result of us listening closely to our community,” So, later this year the PS2, PS3 and PSP will be made available to 13 different countries in Latin America.
Time will tell whether the PS3 will be a hit in South America, though. And while pricing and availability haven’t been announced, it is worth noting the PS3 could be the most expensive console to actually land on Latin America shores. This could be Sony’s last gamble to build the international presence of the PS3, which still trails the Microsoft Xbox 360 and Nintendo Wii in sales.
Post by Peter Suciu
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