Sprint Ad Attempts to Bait iPhone Owners
Posted in: advertising, iPhone, palm, palm pre, Phones, Smartphones, Today's Chili
Talk about targeted marketing. A new ad published by Sprint (right) is forward enough to include the word “iPhone” in big, bold letters.
Similar to Microsoft’s Laptop Hunter ads, which bash Apple for its premium computer prices, the Sprint ad plays up the Palm Pre smartphone by stressing how much money iPhone customers can save by switching over.
“The Palm Pre does things the iPhone can’t,” says the ad, posted on Sprint’s Facebook page. “Run multiple applications at the same time with real-time updates and even save $1,200 over two years.”
Cleverly timed targeting, because original iPhone customers should be done with their two-year contracts by around now. But it also comes off as a desperate move, considering an analyst’s estimation that Palm has sold 150,000 Pres — minuscule compared to Apple’s new iPhone 3GS reaching one million sales in just three days.
See Also:
- Palm Pre App Catalog Makes a Slow Start
- Palm Unveils Its Long-Awaited Smartphone, the Pre
- Palm Pre
- Side by Side: Palm Pre vs. iPhone 3G
- 6 Reasons Why the Palm Pre Is Special
- Palm Pre Scores a Modest Hit, Despite Problems
Facebook [via PreThinking]
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