May 06
Sprint Planning New Prepaid Brand
Posted in: Sprint, Today's Chili
In addition to revamping Virgin Mobile’s plans, Sprint had something else up its sleeve today: a new prepaid service.
The carrier plans to announce a cheaper, prepaid cell phone brand in the coming weeks, according to a Wall Street Journal report Thursday. The new brand would be Sprint’s fourth, coming after Virgin Mobile, Boost Mobile, and Assurance Wireless.
The unnamed fourth brand will offer plans starting at under $30 per month, and will be targeted at budget-conscious customers desiring no frills, pay-per-minute offerings.
Carriers in the U.S. have seen renewed, and even increased, interest in lower-cost, prepaid plans as the economy emerges from recession.
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