Last month, I celebrated the fact that Sprint was killing its bizarre ad campaign with CEO Dan Hesse. Reader response to the blog was divided–some readers said they liked the ads, while others shared my joy. A Sprint spokesperson even chimed in to say that the ads “ranked among the best wireless ads in recent months for memorability.”
Sprint also was good enough to send me its press release for two new TV, billboard, and Internet ad campaigns. The first, which (surprise!) features the Palm Pre (at least someone gets to touch it), revolves around Sprint’s Now Network, aka the carrier’s wireless broadband network. The central message appears to be the breadth of Sprint’s network and the services, information and communication available on it. The campaign launched April 6.
You can see the video on YouTube and Sprint has launched a “Sprint Now widget” that gives you a taste of the campaign. On the widget is a treasure trove of random facts that will fascinate the trivia buff.
You’ll find everything from Sprint-related factoids, such as how many text messages are being sent to the carrier’s network, to the very non-Sprint-related, such as how many babies are being born right now. You’ll also find completely useless information, such as how many people are stuck in elevators are this moment.
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