Sep 11
Starbucks helped LivingSocial set a record last week with its $10 for $5 voucher on the deal site, selling 1.5 million to become the highest-selling offer in daily deal site history.
Upstart Business Journal writes that the site sold as many as 67 vouchers per second, bringing in $7.5 million in revenues for the vouchers. LivingSocial communications director Maire Griffin told the publication that the previous record was 1.15 million Amazon gift cards.
Amazingly, Griffin revealed 800,000 deals were sold before email alerts to members were even sent out — which means social media buzz is largely to thank.
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