Ever wondered what Don Draper does between two episodes of Mad Men? Most likely, he drinks more whisky, maybe runs errands, meets charming women… Unfortunately we, the audience, will never know for sure since we can only passively witness what the show lets us see through that weekly 40-minute window. Now imagine if you could extend that world beyond the episodes and your TV screen, make it interactive, build additional story lines, mobile apps, games that let viewers choose their own adventure, or connect with the characters! How about doing the same for a game you play with your friends, or a documentary on a real-world issue dear to your heart, or even a marketing stunt for that killer idea you plan on launching?
Welcome to Startup Weekend Transmedia, a Startup Weekend focusing on media, entertainment, and the future of storytelling. Transmedia is a technique of creating a multi-platform universe where each platform supports different story-lines, that serve the main « storyworld ». Transmedia can be applied to entertainment, non-fiction and educational content, advertising and branding…
Ubergizmo is a media partner of Startup Weekend Transmedia, the event will be haled Feb1-3 at PARISOMA in San Francisco. Our readers get a 15% discount on registration fee, please use the special code « Ubergizmo » when registering on Eventbrite !
Join 60 programmers, art directors, film producers, game designers, developers, advertisers, marketers – to form multidisciplinary teams and prototype transmedia experiences, all in 54 hours. Teams will be coached by industry experts from EA/Bioware, Unit9, Situate, Storify, Mozilla, Zeega, Mixamo and will have the opportunity to pitch and demo their prototype in front of judges from Lucasfilm, AKQA, IDEO.org and the Mayor’s Office of Innovation. Winning prizes include incubation services, goodies, and exclusive access to tools/content from our partners.
By Ubergizmo. Related articles: Mobile World Congress 2013, Best of CES 2013 @ Ubergizmo, 
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