A new study by Mformation Technologies Inc. confirms what we all already knew: upgrading your cell phone is a royal pain.
The report said that as many as 78 percent of consumers would upgrade their handsets more regularly if the setup process was “less painful,” according to Ars Technica. In addition, 88 percent of customers avoid trying out new cell phone features (like Web browsing and e-mail) because the setup procedures are too difficult, and almost two-thirds of respondents “stopped using mobile applications because they cannot solve problems with them.”
The research firm compiled the study from data gathered from 4,000 U.S. and U.K. cell phone customers. “According to the study, consumers feel that setting up a new mobile phone and getting confident in using it should take no longer than 15 minutes,” the report said. Instead, it usually takes about an hour, and most customers (78 percent) fear losing photos and address book data in the process.
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