We all know the economy is a mess, but smartphones have been one of the few bright spots–yet a new study has found that there’s a limit even to that category. According to research firm Strategy Analytics, nearly half (48 percent) of Americans would drop their mobile data plans completely if they had to trim expenses, MediaPost reports.
That’s markedly different than what the firm found about home broadband services, which customers are far more reluctant to cut; only 10 percent would do so. “What surprised us was the vulnerability of mobile services,” Ben Piper, director of Strategy Analytics’ multiplay market dynamics service, said in a statement.
In addition, just 12 percent said they would cut pay TV services altogether, but 41 percent would scale back to a lower tier of pricing, the report said–which is exactly what I’ve done recently. In fact, my first recommendation would be for the 13 percent of mobile subscribers that don’t use their cell phones at all to cancel their plans and stop paying for them, but hey, what do I know.
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