Hasta La Gadget!

We’ve touched on some collaborations that Branding (the agency behind the Tokyo Girl’s Collection) is taking on with its various platforms to market new products and services through the event. Back in 2007 we did a full report on the digital side of Branding’s (then called Xavel) empire, especially the Stylewalker SNS where they’ve been mixing the tangible with the intangible to both market and monetize fashion online.

DeNA has done very well selling digital goods to customers within its Mobage Town mobile SNS service, but Stylewalker uses the platform to sell digital versions of actual products. Members can dress their avatars in fashions from the Doll Store that are simultaneously available online as real products. The latest Tokyo Girls Collection x UNIQLO collaboration jacket is one such item.

This new jacket, made for the TGC and modeled there during the event, is available from UNIQLO stores in several different colors, all of which are available now in the Doll Store. In fact, the UNIQLO section of the Doll Store features the latest styles to come out by the brand for Spring.

Trend Potential
StyleWalker is just one side of Branding’s many ventures, and we explore the service with more depth in our internal reports. To understand more of what’s going on with this innovative company and how it fits into the New Media landscape, consider subscribing to one of our Trendpool databases.