About four years ago we first reported on these motion ads that were appearing in the Tokyo subway, which were coinciding with some work we were doing with BMW at the time. Below is the original example:
Needless to say, we haven’t seen much else along these lines happening in the years since. Perhaps with commuters so engrossed in their devices they simply wouldn’t notice animated ads going on outside of the train.
However, last year there started to be more tests using electronic paper, and blending it in with traditional printed paper advertisements.
Not only do they not need an external power source, the components for the ads can be reused over and over, as well as updated anytime. Even time-sensitive ads (if you get off at the next stop, pop by Shop A for a discount) could be integrated into the system.
Last week we found these down in the Marunouchi Line in Tokyo. They play audible ads with video, and there are several installations all along the track and in multiple stations. Most people waiting for a train are staring ahead anyway, so this is a great chance to get their attention. Judging from our own experience, most people waiting were checking out the videos.
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