After its much touted compostable chip bag was too noisy for most consumers, SunChips decided to go back to the drawing board. But a new version will help curb the noise while retaining the ability to be composted.
The new bag should be arriving in stores right away, though, at least to start, it will only be available for the plain flavor SunChips. The trick to cutting down on the noise — which on the original bags clocked in at 80-85 decibles — was to use a different, more rubbery adhesive in between the inside and outside layers of the bag. It serves as a sort of noise-reducing barrier.
Whether or not the compostable bag is spread throughout the rest of the SunChips flavors will depend on how customers feel about the noise this time around.
Via the Associated Press
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