We all would like to have a girl for every day of the week. While most of us struggle unsuccessfully to convert our fantasies into reality, Suntory has achieved this feat with their latest TV commercials campaign.
The new ads for the Jokki Nama (mug draft beer) feature a different model on different days of the week, with the six girls (Thursday is a bumper day with two models) joining forces for group appearances on the weekend editions. Take a look at the gallery to see how, though the stars are carefully dressed in the same colored yellow and white clothes, there is still a strong sense that each day is special.
This kind of series-style tactic creates buzz (the poster alone, with the six scantily clad, uniformly dressed ladies is pretty exciting!) and ensures a sense of freshness, as even seeing an ad for the same product is different every time. The campaign extends to the web too, with downloadable wallpapers and mobile goods, generating a collector’s mentality — choose your personal fav and then get her merchandise!
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