‘Supermarket Superstar’ Premiere: Entrepreneurs Compete To Get On Grocery Store Shelves (VIDEO)
Posted in: Today's Chili“Supermarket Superstar” could be described as a strange cross between “Shark Tank” and “Cupcake Wars,” with the lovely Stacy Kiebler around to look pretty. She’s also the host of this show, pitting various entrepreneurs against one another who all want to get their wares into the nation’s grocery stores.
Each week, three culinary entrepreneurs pitch their concepts to a panel of judges who know a thing or two about grocery store success — one of them is Mrs. Fields of Mrs Fields Cookies. They get feedback from the judges, retool their concepts and then present them to a grocery store executive. In this case, it was Tom and he couldn’t have made the stakes sound any higher.
“You say your product’s for kids, but you couldn’t have picked a less popular flavor,” he told one contestant, Melissa. Later, though, he told her, “You clearly have a brand. Please stick with it. I can honestly say that there are millions of kids that are counting on you.”
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