Survey: 16 Percent of iPhone Owners Will Buy iPad
Posted in: Apple, ipad, Media Players, statistics, Today's Chili
One in six iPhone owners surveyed by mobile ad company AdMob said they were planning to buy an Apple iPad this year.
Published Thursday, AdMob’s mobile metric survey polled 960 participants. 16 percent of iPhone owners said they “intend to purchase” an iPad in the next six months. Unsurprisingly, interest is less strong among Palm or Android users: 11 percent of webOS (Palm Pre) and 6 percent of Android users said they were likely to buy an iPad.
If the survey’s representative figures pan out, the iPad might kick off with a healthy start. 75 million iPhones have been shipped worldwide, according to Steve Jobs, so 16 percent of the iPhone population would be 12 million people — not a small number for the first six months of a new product. And that doesn’t include non-iPhone users.
AdMob’s statistics also showed trends regarding demographics of smartphone users. The survey found Android users were mostly male: 73 percent, while iPhone, iPod Touch and webOS users were in the range of 54 to 58 percent male.
AdMob Report [pdf]
See Also:
- Development of Apple’s iPad Chip Estimated at $1B
- A Closer Look at Apple’s New Tablet, the iPad
- iPhone Grabs Top Rank in Smartphone Satisfaction Survey
- Palm Pre Lags iPhone in Satisfaction Survey
Graph: AdMob
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