Switched On: Kin dread spirit
Posted in: Android, column, Google, Microsoft, steve ballmer, switched on, SwitchedOn, Today's Chili, windows phone 7, windows phone 7 series, WindowsPhone7, WindowsPhone7Series
When deciding how to bring technologies to market, companies face the decision of whether to offer them in its own products, pursuing a strategy of vertical integration, or license constituent elements for inclusion in others’ products. In the wireless operating system space, Apple, RIM and Palm (since Web OS) have chosen the former strategy while Symbian, Google (via Android and Chrome OS) and Microsoft have generally pursued the latter. It is difficult, if not unwise, for a licensing company to compete with its partners. Attempting to avoid this dynamic led to the disastrous split of Palm, Inc. into the PalmSource software company and PalmOne hardware company back in 2003. With the imminent release of its teen-targeted, social networking handset, though, Microsoft is seeking to have its Kin and eat it, too.
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Switched On: Kin dread spirit originally appeared on Engadget on Fri, 16 Apr 2010 19:00:00 EST. Please see our terms for use of feeds.
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