Switched On: Why the digital hub died
Posted in: Apple, column, steve jobs, SteveJobs, switched on, SwitchedOn, Today's ChiliEach week Ross Rubin contributes Switched On, a column about consumer technology.
A decade ago at Macworld Expo, Steve Jobs provided a rare look into the vision guiding Apple. Breaking with naysayers foretelling the demise of the PC, Jobs said that the PC was now entering a third golden age of “Digital Lifestyle,” following those of productivity and the Internet. In this era, the PC would serve as a digital hub.
The presentation was rife with references that are amusing with a decade of hindsight, one in which Apple has received more attention for its work in advancing popular digital spokes. For example, in pointing out some peripheral devices that will connect to the digital hub, Jobs showed the Rio flash-based MP3 player as well as the Palm V, both of which would succumb to Apple’ own iPod and iPhone.
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Switched On: Why the digital hub died originally appeared on Engadget on Sat, 11 Sep 2010 20:00:00 EDT. Please see our terms for use of feeds.
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