Apr 13

Systemax snaps up Circuit City’s brand and domain name

Posted in: marketing, retail, sales, Today's Chili

Just like it did in January of last year, Systemax is snapping up leftovers from a now-defunct national consumer electronics retailer. As part of the post-bankruptcy proceedings, Circuit City Stores Incorporated recently closed a deal that’ll net it $6.5 million. The price for the coinage? Systemax taking control of its trademarks and internet domain names. Circuit City stated in the filing that the sale of its intellectual property and internet assets would bring “significant recovery for the sellers’ estates and creditors,” and we’re also told that Circuit City would be able to snag an unspecified share of sales from the brand name. Look out, Best Buy — we hear Systemax has eyes for you, too.

[Thanks, Sid]

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Systemax snaps up Circuit City’s brand and domain name originally appeared on Engadget on Mon, 13 Apr 2009 18:33:00 EST. Please see our terms for use of feeds.

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