Amazon and Target on Thursday confirmed that the online retailer’s Kindle e-book reader will be sold at select Target stores starting April 25.
The Kindle, which sells for $259, will be available at the flagship downtown Minneapolis Target store and 102 south Florida locations, with more stores added throughout the year. Since its November 2007 debut, the Kindle has only been sold on Amazon.com, so the Target deal is the first time it will be available at a brick-and-mortar store.
“We strive to enhance our product offerings to include surprising products and services at great values so we’re proud to be the first brick-and-mortar retailer to sell Kindle, allowing our guests to feel how lightweight and easy on the eyes Kindle is,” Mark Schindele, senior vice president at Target, said in a statement.
Amazon also confirmed the deal on its first quarter earnings call this afternoon.
“It’s starting with a small number of stores but we’re very pleased to be working with Target, and we’re very pleased to have even more customers see Kindle and have the opportunity to purchase Kindle,” said Amazon’s chief financial officer, Tom Szkutak. “So that’s why we’re doing it and we’re very excited to do it.”
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