Hasta La Gadget!

The world of art and business have been crossing paths and overlapping for hundreds of years, and from Parisian Absinthe Art to Wall Street Warhol crazes, there has been a powerful connection between art and marketing. Although this ad campaign by Guido Daniele is a few years old, it exemplifies the change in that relationship which has occurred in recent years. Our hyperconnected, light-speed generation, coupled with our throw away culture, might render certain forms of art as nothing more than a disposable tool to sell a product, rather than a lasting statement about the world at the moment of its conception.