Feb 15
The worst kept secret of Toy Fair is the fact that the convention is really just a gather of grownups playing with toys. As fun as all that sounds, I imagine that even something like demoing toys can get a bit tedious after several days. Particularly for this guy.
He was showing off the latest Coke/Mentos-based products from Be Amazing, a company that has really made a name for itself by showing people the right way to drop candy into soda.
He spent the show locked in a plastic booth, covered in sugary soda and breath freshener runoff. As I watched for a few moments, a woman standing next to me whispered to her friend, “he’s got the worst job at Toy Fair.”
I’m not sure where I come out on that declaration. He seemed to be having a fine time. Maybe four days of playing with toys in a giant plastic box isn’t so bad, after all…
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