Homies are little figurines of Latino people sold through vending machines on the street. There are hundreds of them, designed by San Francisco Bay-based artist David Gonzales (at left), and each one has a personality and a story. For a few years now, Gonzales has sponsored a line of phone cards with Homies characters, but the brand is breaking out this year into sponsoring an actual Homies phone, with Homies artwork, wallpapers and content.
Now, I’m both old and not Latino, so I feel like kind of an idiot judging something so intensely designed to appeal to a Latino youth market. (For a lesson in what happens when people judge culture without context, see the La Migra Ringtone story.) But I think the idea is pretty cool. The Homiephone will be initially coming from Pocket Communications in Texas, and the Homie crew are hoping to sell it to MetroPCS and Cricket in California and Arizona as well, Krush Communications CFO Brian Rudolph said.
Oh, and they had a booth babe, the only one at the whole CTIA Wireless show. Her name is Ana. Say hola to Ana.
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