The LIVR Hoax: Everybody's Favorite New Drunkbro App Is Fake

The LIVR Hoax: Everybody's Favorite New Drunkbro App Is Fake

Yesterday, the developers of an app called LIVR began cold-calling tech writers. The pitch was fun! A social network you can only access when you’re drunk, thanks to a breathalyzer accessory. If it seems like the platonic ideal of SXSW catnip, that’s because it was engineered to be exactly that. LIVR is a hoax.

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