The Onion released another “Onion Talk,” the satirical news outlet’s parody of TED Talks, and this time took down so-called “social media experts” and their glamorization of new communication tools rather than visionary concepts.
“I’m a successful social media consultant, even though I’ve never had a thought or original idea in my life,” says the speaker from the outset.
He explains how several of his clients look to “social media experts” to brand their product on the Internet, and instead of doing anything revolutionary, just set up an uninspired Facebook page. The examples are fictional, but their example of raking in the big bucks by trying to give Cheetos a dynamic social media presence might as well be replaced by, say, developing indie cred for Campbell’s Soup.
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