Aug 15
As much as the original Star Wars was a revolution in filmmaking that gave birth to the summer blockbuster, it was also responsible for the idea of marketing and merchandising the crap out of a film property. It all started with a hastily-designed line of action figures and toys that collectors are still desperate to snatch up. And if you were young enough to remember a Boba Fett figure that never actually fired rockets, you’ll probably love Plastic Galaxy: The Story of Star Wars Toys.
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