Please guess what his hands are doing.
(Credit: Creativity Online/Vimeo Screenshot by Chris Matyszczyk/CNET)
Your cell phone has shown your hands that they can be free.
You can talk into it, while scratching your face, driving your car, or conducting the New York Philharmonic.
Purveyors of fast food have been slow to offer you a similar sense of liberty. Conduct the Philharmonic while trying to eat a Big Mac, and it will be a messy experience for both you and the lead viola.
Burger King wants to redress your balance. It has created a holder in which you can slip your Whopper and leave your hands free to do what they must.
I am permanently indebted to Creativity Online, which describes how Burger King’s Puerto Rican arm freed those of 50 very fortunate members of its Frequent Chompers Club.
Actually, the company seems to merely call it a loyalty program.
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