Think Sexism Isn’t A Problem Worldwide? Just Check Google

Finding sexism in the world is as easy as typing a few words into the world’s largest search engine.

Ad agency Ogilvy & Mather Dubai created a campaign for gender equality organization UN Women to show how sexism can rear its ugly head on a universal tool like Google. The ads match women’s faces with beginning search terms such as “women cannot” and “women shouldn’t.” The autocomplete spits out suggested phrases that reek of misogyny.

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