As part of an initiative to create a more personal sales experience for customers who purchase a new Mac computer, Apple will be removing shelving and products from its stores nationwide, giving the axe to some third-party hardware and peripheral companies.
Apple said it will be devoting more dedicated space for in-store setup services on new Mac purchases. This includes setting up user e-mail an iTunes accounts, as well as giving the customer a brief tutorial on the Mac operating system.
Because Apple doesn’t want to take away sales of its actual products, it will be removing printers, scanners, and hard drives from the retail floor. These products, which have contracts with the Apple Store, will be relegated to the back room, available only if customers ask for them. Stores will also be cutting back on Mac gaming software, one of its less profitable categories of software.
Via Loop Insight
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