Dec 25
To commemorate the 100th anniversary of its classic camera, the Leica store in Sao Paulo, Brazil commissioned this wonderful puzzle that would be given to important clients throughout the year. The non-functional camera, designed by ad agency Saatchi & Saatchi in Brazil, would be distributed as a full-sized poster with pre-cut parts that could be popped out and assembled into the faux Leica you see above.
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