Hasta La Gadget!

A new toothpaste from Kao is specifically targeting the office worker crowd. Called “Clear Clean Change,” the product is being marketed as an “after the lunch hour” toothpaste. The two flavors are designed to offer a mid-day pick-me-up, as the “change” in the name suggests; both “Refreshing Citrus” and “Crisp Herb” hope to give consumers a breath of fresh air and dose of mental stimulation.

It is likely that most office workers already keep a separate tube of paste at their desk for after lunch, so it makes sense to appeal to these consumers in a different fashion than those who typically only brush at home. Kao might convince them to change their lunch-time brand, if not their regular home-use brand. We’ve tracked a number of time-sensitive products across different industries, like mobile content and FMCG, so adding personal care goods presents an even broader image of how this concept can be applied.