TiVo said Wednesday that it will offer “dedicated customers” the chance to upgrade to a new high-def version of their TiVo DVR, and provide a $50 discount to boot.
“Beginning today, July 1st, TiVo will begin providing unique offers to dedicated customers that have owned a TiVo DVR for at least one year and are ready to upgrade to an HD DVR,” a company spokeswoman said in a note to reporters. “TiVo encourages customers to log onto their account through tivo.com as eligible customers can save $50 or more off of a new TiVo HD DVR.
“This program is ongoing and is designed to allow current and future TiVo customers access to great savings when upgrading to the best HD DVR with entertainment options no other DVR can match” including Netflix streaming, Amazon Video on Demand in HD, and advanced search features.
TiVo’s Series 2 DT DVR costs $149.99; the TiVo HD DVR costs $299.99. The monthly service plans for each box are the same. A factory-renewed HD DVR costs $199.99, but the discount only applies to “new” HD DVRs.
It’s possible that TiVo is trying to deplete inventories of its Series 2 DT DVR, and trying to move users over to its HD platform. It’s worth noting, however, that TiVo also lists its $599 HD HL DVR as “out of stock”.
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