TiVo is kicking off the holiday weekend with a little deal making.
On Tuesday, the company teamed up with Google to allow the search engine giant access to its data as part of Google’s TV Ad program. Now, TiVo is also partnering with Virgin Media Inc. to develop Virgin’s next-generation TV platform.
TiVo will develop a broadband-enabled interface that will power Virgin America’s high-definition set-top boxes. TiVo will be the exclusive software provider for next-generation Virgin TV’s and Virgin Media will be the only distributor of TiVo services and technology in the United Kindgom.
“The superiority of our fiber-optic network combined with TiVo’s capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK, and we believe will do to the TV market what Virgin Media has done to the high speed broadband market,” Neil Berkett, CEO of Virgin, said in a statement.
Virgin Media currently expects its first TiVo co-branded product in 2010.
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