Hasta La Gadget!

In case you’ve been under a fashion rock the last few years, it’s been hard to ignore the Tokyo Girls Collection, the forward-thinking “real fashion” event from Japanese agency Branding.

In preparation for the upcoming Fall/Winter TGC on September 5th, Branding has just opened an interactive website in cooperation with award-winning production company Bascule. Tokyo Girls Parade allows users to create an avatar from lots of clothing, color, and cosmetic options.

After she’s complete, the model then heads down the runway in true Tokyo Girls Collection style, complete with super-huge screens in the background and winks galore.

By the way, for those of you interested in going to the TGC this September, be sure to contact us if you want someone to show you the ropes, complete with getting you linked in to the innovative mobile shopping component. Come to Tokyo, take a Fashion Tour, and experience the TGC in all its marketing glory.