The buzz around the ongoing construction of the Tokyo Sky Tree (東京スカイツリー) has generated a whole bunch of tie-in products in the surrounding area, especially themed food.
One of our favorites is the Tower Don: several giant tempura shrimp balancing Sky Tree-style over a bowl of rice.
[Image via tabelog]
There are also hotels offering special deals for rooms with a good view of the tower, plus a plentitude of cakes, models and other goods. And if it’s a Japanese enterprise there has to be a mascot. The Sky Tree’s is Oshinarikun (the name is formed by combining parts of the names of two of the areas where the Sky Tree is being built), a boy so cute he even has his own rice crackers.
It’s not even opening for nearly another two years so think how many other tie-ups there will be by then! Of course, encouraging people to buy these kinds of special new products is one of reasons for the Sky Tree in the first place — to rejuvenate the Oshiage area and change its run-down image.
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