TV Calibration Trickery — Is Best Buy at It Again?

Calibrate
Apparently professional TV calibration is a raw deal, because it appears Best Buy has to trick customers into paying for it.

To advertise calibration services, Best Buy stacked a supposedly calibrated TV on top of an identical television that wasn’t calibrated. And Best Buy exaggerated the benefits of calibration by using a lower-quality component cable for the bottom television and a higher quality HDMI cable for the TV above, according to a Consumerist reader who says he spotted the trick.

"This disturbed me a bit because nowhere on the display did it mention this fact," said the tipster, in a letter to the Consumerist. "The average consumer would look at the display, see the TVs and think that the only difference between the TVs was the calibration."

This story shortly follows a consumer report from November — also related to Best Buy’s calibration services. In that incident, a customer said Best Buy put two TVs side by side — and the "non-calibrated" TV showed a standard-definition ESPN while the other was set on the high-definition version of the channel.

Photo: Consumerist





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