Nov 16
Steve Ettlinger, author of Twinkie, Deconstructed, a book on the ingredients found in processed foods, received 13 interview requests by Friday afternoon to comment on the bankruptcy of junk-food maker Hostess Brands.
Ettlinger, a writer living in New York City, first realized how worked up people got about Twinkies after his book came out in 2007. “The popularity of Twinkies was something I discovered,” he said. “Now people call me the Twinkie man.”
“There’s something peculiar about them because they’re so small and blond,” Ettlinger said. “People feel really strongly about it.”
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