Apologies for two alcohol-related posts in as many days…
Sake Shochu brewery Takahashi Shuzou has a new web campaign for its Shiro drink that seeks to show that these beverages are not just for older men.
The “Cheers System” site has interactive elements where you can put yourself and your Twitter followers into a video. Even if you don’t feel like having a web “party” you can still just watch the commercial itself.
It’s pretty charming, featuring a group of young trendy ladies and a quasi-Rube Goldberg machine. Imagine NHK’s old PythagoraSwitch program mixed with the UNIQLOCK dancing girls from UNIQLO and you have the concept for this campaign.
Shiro surely hopes this becomes an internet meme and draws in the female consumers not normally targeted by liquor-makers. As we blogged in January last year on the “entry-level” sake bottles from Nihon Sakari, 75% of young women aged 20-30 hardly ever drink nihonshu and the brewers clearly want to change this for shochu.
[Via Kokoku Kaigi.com]
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