As if launching another web feature, Utweet, specifically for its UT t-shirt range wasn’t enough, Uniqlo recently announced a new giant Shanghai store amidst fanfare and media attention. This being Uniqlo, though, it was only to be expected that they put their heads together for an online campaign too.
The store doesn’t open till May 15 but you can enjoy Chinese ladies in bright Uniqlo clothes online right now! Much like the eternally popular Uniqlock, the 88 Colors site features, well, eighty-eight girls prancing around. Of course, this isn’t just web self-indulgence on Uniqlo’s part, but advertising for its polo shirts range, available in, you’ve guessed it, 88 different colors.
The new Shanghai branch will be the largest ever for the chain, spanning 3,600 sq. meters and using 320 mannequins!
[Via Kokukaigi.]
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