When you think of UNIQLO you don’t think of sophisticated, slick fashion. Well, the clothing giant is trying to change that image and has recruited German designer Jil Sander to help.
Sander, famous for her streamlined executive female wear (a far cry from the rather plain uniformity of most OLs here), is a free agent these days after she left her own label a few years ago. Now she’s produced the +J range for that king of cheap simplicity, UNIQLO, and the results are impressive.
The new style comes with a new price tag, however. It’s not exactly luxury but, with prices going as high as nearly 15,000 yen, UNIQLO is clearly trying to attract a different customer. This is likely to be the corporation’s major autumn release and is only being sold at 90 large stores (and online).
And this isn’t the only reason UNIQLO has been grabbing headlines. They also announced a whopping 32% rise in sales since September 2008, news that sent their shares soaring.
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