They’ve got the jeans and the t-shirts down-pat, so naturally UNIQLO wants to complete the wardrobe from head to toes, and we’re not just talking socks. Last week UNIQLO announced their new UNIQLO Shoes line, affordable basic shoes ranging from $20~50 a pair.
This is a natural progression of course, but selling the same limited selection of shoes to all of Japan is very different from basics like t-shirts and socks. The design is simple and the prices reasonable, and we’re assuming good things about the quality as well, but shoes have a different influence on people’s fashion lives.
What would be especially interesting is if they started to take the limited edition route as they did with their UT brand, bringing in all sorts of designers and collaborators to create mass-market goods with niche appeal. Sneaker and t-shirt culture go hand-in-hand, so it would be a shame not to use plain UNIQLO shoes as a canvas for creative types to work with.
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