Verizon backpedals on ‘supercookies’, will allow users to opt-out

verizon-wireless-logo-600x336Do you know what a ‘supercookie’ is? It sounds delightful, but in this context, it’s really not. Verizon Wireless has been tracking users for (mostly) marketing purposes, and assigning customers special codes. Being tracked for marketing was opt-out, but those codes were not deletable or opt-out. Some began dubbing those codes ‘supercookies’ because marketers could still access them and pick … Continue reading

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