Jul 28

Verizon Promises Simpler, More Lucrative App Store for Developers

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SAN JOSE, CA — Verizon on Tuesday announced details of its upcoming application store to a packed conference room of potential developers.

To entice developers, Verizon highlighted the simplicity of submitting and selling software through its app store, which is slated for an end-of-year launch. The company said it is not providing a software development kit, but rather open APIs for billing systems and location-aware features with other mobile platforms. That way, developers coding for Research In Motion’s BlackBerry World store, for example, can simply embed Verizon’s APIs to sell their apps through the Verizon app store, thereby increasing exposure and profit potential.

Lowell McAdam, Verizon Wireless’s CEO, said Verizon’s goal is to “provide more mobile applications than anyone else.”

“It’s a new day,” McAdam said on Tuesday to developers at the Verizon Developer Community Conference in San Jose. “Our success is tied to you.”

Some of Verizon’s tactics are clearly targeted at luring developers away from Apple’s App Store. For instance, Verizon promised approved apps would take only 14 days to launch after its date of submission. The move appears to address a persistent complaint regarding Apple’s App Store, whose approval policy is unclear and inconsistent, making some rejections appear arbitrary to developers. iPhone developers also often don’t know when their apps will actually launch after submission.

Borrowing from Apple’s App Store model, however, Verizon said its developers would receive 70 percent of each sale — the same portion developers receive from the App Store.

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Photo: Brian X. Chen/Wired.com


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