Apr 09
First it was the New Every Two Program was cancelled, and now it’s the 1-Year Contract: Verizon Wireless has a vision for how its customers will sign up for their agreements, and when they’ll upgrade their devices.
The company announced this week that on April 17th, they would do away with the 1-year contract option because a “greater majority of customers sign up for a two year contract,” according to a Verizon statement to Boy Genius Report.
That’s likely true, but also partially because handset prices are more heavily subsidized if you sign up for a 2-year contract, and Verizon Wireless sales representatives push 2-year agreements over 1-year agreements to customers when they shop for handsets.
Verizon Wireless did say that the company’s month-to-month contract-free plans would remain available, but considering month-to-month plans come with no handset subsidy, it’s unlikely that customers who previously had 1-year plans would move to them.
[via Mashable]
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