Video: Ludacris ‘Not Blowing Smoke’ With New Headphones

The new Soul line of headphones by Ludacris joins the swelling ranks of celebrity-designed electronics.

Dre, Diddy, Gaga and 50 Cent all made appearances at CES either this year or in 2010 to show off their gadgets. Now Ludacris is a gadget mogul, too.

In this Wired video, Ludacris explains what he was aiming for with these headphones: Clear, balanced sound that doesn’t emphasize the bass at the expense of midrange and high tones.

Coming later this Spring from Ludacris and manufacturer Signeo USA, the Soul line will include three headphone models: the SL300 (noise-canceling, fully isolated over-ear headphones), the SL150 (on-ear) and SL100 (compact on-ear). In addition, the line includes the SL99 and SL49 ear buds.

For more information, see the Soul by Ludacris website.


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