Hasta La Gadget!

This (fake) Nike ad is all kinds of awesome, but the thing that strikes me is that even parkour-busting robots wear hoodies, which appear to be the free-runner’s uniform. This, ironically, means that they can’t enter the malls which are the home of Nike stores, or not in the UK at least: Some years ago an unofficial ban came into effect after knee-jerking do-gooders kicked themselves in the teeth whilst frothing about the dangers of hoodie-wearing youths.

Why? Because wearing a hood and baseball cap hides your face from the CCTV cameras, something unthinkable in a surveillance state. Still, the ad rocks, especially as it is already two years old. It’s called “Exploit Yourself and was animated without commision by the Big Lazy Robot visual effects studio (who also worked on Transformers — the first, good, Transformers) and directed by Carl Rinsch.

Product page [Big Lazy Robot]