Video: Popular Science Publisher Is Planning for Tablets, Too

Condé Nast was the first publisher to show off a concept video demonstrating a magazine digitally repurposed for a touchscreen tablet, using Wired as an example. Time Warner followed with a concept tablet edition of Sports Illustrated. And now Bonnier, the company that owns Popular Science, has produced a tablet concept video as well.

Codenamed Mag+, Bonnier’s video prototype (above) looks stunning. Rather than simply digitizing entire magazine pages, the concept software allows you to scroll up and down blocks of text. That gives more space and emphasis to artwork, which is true to the magazine experience.

Of course, this is all vaporware until we see a manufacturer deliver a successful tablet product (cough, Apple). For now, we can appreciate that magazines are thinking hard about the future of publishing, and these are some awesome ideas.

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