Video: Unihan Shows Off Color Electrical Paper at Computex

FLEPia.JPGWe can’t call it E Ink, because of the trademarks, but the “electrical paper” that Unihand was showing at Computex today looks a lot like an E Ink display would look, if it was color. The display was designed by Fujitsu and can be found in the FLEPia eBook reader. It uses Cholesteric LCD technology, which I presume is the ‘good’ cholesteric, and can show up to 260,000 colors, but as you can see it pales in comparison to conventional LCD technology. Then again, it uses a fraction of the power, getting about 40 hours per charge.

Yes, this is exactly what scores of Kindle and Nook fans have been begging for. Unfortunately, at about $1,000, it isn’t going to alter the eReader market just yet. After all, you could get two iPads for that price–and that is at least 20 hours of battery life when you combine them.

Even so, it is cool technology. Watch Unihan’s Anderson Hsu explain and tell me you don’t agree.

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