Virtual Reality Brings Runway Show To Shoppers

Virtual Reality Brings Runway Show To ShoppersTopshop, the women’s clothing brand, intends to enlist the help of technology – virtual reality technology, to be exact, in order to deliver a greater “Wow!” factor to the masses who drop by their stores. In fact, virtual reality will be able to deliver the upcoming Topshop Unique fashion run show to interested shoppers without having them being there, thanks to a team effort with London-based Inition. Inition happens to be a company that specializes in 3D graphics application development.

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