Wal-Mart is getting into the wireless game, kind of sort of. The retail goliath announced this week that it will be offering phones that run on its own branded network. The new Wal-Mart Family Mobile network will piggyback on T-Mobile USA.
The network is set to launch next week. The store is selling five Wal-Mart Family Mobile handsets, including the Motorola Cliq XT (which runs $329 sans contract through T-Mobile) and a $35 Nokia handset.
The contract-based plans run $45 a month for the first line and $25 for additional lines. Wal-Mart also has the exclusive rights to Straight Talk and Common Cents, which run on Verizon and Sprint, respectively.
“What we saw was an opening in the marketplace for really bringing family savings and a family plan and T-Mobile was a great partner there,” Wal-Mart VP Greg Hall told the Associated Press.
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