Warner brings Pay-Per-View, Video on Demand to China, hopes people will actually pay for it
Posted in: business, cable, chinese, deal, film, money, Today's Chili
Piracy may run rampant in China, but that hasn’t stopped Warner Bros. from launching the country’s first national Pay-Per-View and Video on Demand service. Under the program, movies like Harry Potter and the Deathly Hallows — Part 1 will be broadcast on You On Demand’s platform, and distributed to Chinese living rooms in cooperation with China Home Cinema — a branch of CCTV-6. According to You On Demand’s estimates, the service should be available in about three million homes by the end of this summer, and will have the potential to reach a full 200 million cable-equipped households. That’s certainly a huge market, and one that could provide some serious revenue — assuming, of course, that people are actually willing to pay for movies. Full PR after the break.
Warner brings Pay-Per-View, Video on Demand to China, hopes people will actually pay for it originally appeared on Engadget on Wed, 15 Jun 2011 04:26:00 EDT. Please see our terms for use of feeds.
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