Hasta La Gadget!

Cory Booker, the frenetic Twitter super-user and mayor of Newark, has often been approached by people in the media world seeking to grab a little bit of his star power for everything from television shows to books.

But none of it felt right. None of those old media channels would help accomplish his vision of “elevating the voices of people, creating a movement for change,” he said. So instead, he’s getting into the startup game.

Waywire, a new social media site backed by Booker and Google’s executive chairman, Eric Schmidt, and other big names in the tech world, came out of stealth development on Saturday. Billed as a social video site for do-gooders from the millennial generation, the website won’t be open for business until later this summer, but it’s now accepting email registrations for its beta launch.

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